MUFG to Acquires Naming Rights for National Stadium

The National Stadium, which served as the main venue for the Tokyo Olympic and Paralympic Games, was privatized in April this year. Following this change, its operating organization began accepting applications for naming rights.

Interviews with people involved in the process have revealed that MUFG is expected to secure the naming rights, with an official announcement scheduled for later in October. This announcement will also include the stadium’s new name.

As part of the agreement, MUFG will participate in the management of the stadium. By hosting various sporting and cultural events at this high-profile venue, the group aims to strengthen its brand presence and increase opportunities for engagement with customers.
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