Dogecoin’s journey from internet meme to mainstream brand has taken an unexpected turn onto the football field. The House of Doge, the Dogecoin Foundation’s commercial arm, has acquired a majority stake in US Triestina Calcio 1918, one of Italy’s oldest football clubs. This move signals a push to blend crypto with real-world culture.
### Dogecoin Steps Into European Football
Once a founding member of Serie A, Triestina now languishes at the bottom of Italy’s third division. The new ownership, shared with Brag House Holdings, plans to inject capital into the club and introduce Dogecoin-powered payments for tickets, merchandise, and concessions.
This initiative aims to modernize match-day operations while boosting Dogecoin’s global visibility. House of Doge stated that the partnership is about “uniting culture, community, and long-term value,” positioning the project as a bridge between blockchain innovation and traditional sports.
The foundation hopes to help restore Triestina’s status and turn the club into a symbol of crypto-driven revival.
### Beyond the Pitch
This isn’t Dogecoin’s first step into sports. Earlier this year, House of Doge sponsored INDYCAR driver Devlin DeFrancesco, paying part of his salary in DOGE and donating to charity.
Now, with plans to list on Nasdaq through its merger with Brag House Holdings, Dogecoin’s commercial arm is scaling its ambitions by integrating payments, data services, and merchant tools built around the meme-inspired token.
If Triestina’s comeback succeeds, Dogecoin could find itself not just trending online but winning hearts in stadiums across Europe.
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*Source: Coindoo.com*
*The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.*
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**About the Author**
Alexander Zdravkov is a reporter at Coindoo. He is fluent in German and has more than three years of experience in the crypto space, where he skillfully identifies new trends in the world of digital currencies. Whether providing in-depth analysis or daily reports, his deep understanding and enthusiasm make him a valuable member of the team.
https://coindoo.com/dogecoin-enters-european-football-with-majority-takeover-of-italian-club/