**Bombay High Court Grants Interim Relief to Akshay Kumar Against Unauthorized AI-Generated Deepfake Content**
The Bombay High Court has granted interim relief in favor of actor Akshay Kumar, shielding him from the unauthorized use of his likeness, image, and voice through AI-generated content and deepfakes. This landmark order marks a significant step in the ongoing conversation about celebrity personality rights and the ethical use of artificial intelligence in the media.
Justice Arif Doctor, presiding over the case, observed that the misuse of a public figure’s image “not only hurts his stature but has huge consequences,” emphasizing the growing urgency of tackling impersonation and misinformation driven by emerging technologies.
### Background of the Case
The order follows a civil suit filed by the actor—legally known as Akshay Hari Om Bhatia—to prevent individuals and online platforms from exploiting his persona without consent. Representing Kumar, Senior Advocate Birendra Saraf argued that the issue transcends personal injury and has broader implications for public trust.
“These acts cause grave harm to the plaintiff’s goodwill and reputation, dilute his personality and publicity rights, mislead the public, and amount to unfair competition and unjust enrichment,” Saraf said, urging the court to protect digital identity rights.
### Instances of Deepfake Misuse Highlighted in the Petition
The petition outlines multiple instances of deepfake misuse, including:
– A fabricated movie trailer showing Akshay Kumar as Uttar Pradesh Chief Minister Yogi Adityanath.
– A clip falsely portraying him making remarks about Rishi Valmiki, which led to public backlash and forced clarifications from the actor.
– A platform named Akshaykumar.ai allegedly allowing users to generate synthetic audio mimicking his voice and style.
Saraf further raised concerns over counterfeit merchandise, cloned social media accounts, and fake endorsements circulating under Kumar’s name across major platforms such as YouTube, Instagram, X (formerly Twitter), and Facebook, as well as listings on the dark web.
### Legal Measures and Court’s Interim Order
The plea sought a John Doe injunction against both known and unknown entities, asking intermediaries, e-commerce platforms, and domain registrars to identify perpetrators and remove infringing content swiftly.
The court’s interim order aligns with a growing trend of Indian celebrities seeking protection from AI impersonations. Previously, the Bombay High Court has extended similar relief to prominent figures such as Amitabh Bachchan, Aishwarya Rai Bachchan, Abhishek Bachchan, Suniel Shetty, Karan Johar, Rishab Shetty, and Asha Bhosle, who faced deepfake misuse of their voice and image.
—
**Also Read:** [Akshay Kumar moves Bombay High Court to protect his personality rights amid AI deepfake threat]
*Stay tuned for more Bollywood news live updates.*
https://www.bollywoodhungama.com/news/bollywood/akshay-kumar-secures-legal-protection-unauthorized-use-ai-generated-content/