Amazon’s hardware event on September 30: What to expect
**Amazon’s Hardware Event on September 30: What to Expect**
*By Dwaipayan Roy | September 28, 2025*
Amazon has officially announced its fall hardware event scheduled for September 30. The tech giant is expected to unveil a variety of new products, including updated Echo speakers, a color Kindle Scribe, and revamped TVs. This event is particularly notable as one of the first major showcases for Panos Panay, who joined Amazon in 2023 after leading Microsoft’s Surface division.
### New Echo Speakers Are Likely
The invitation for Amazon’s event prominently features the familiar blue Echo ring, hinting at new Echo hardware announcements. The standard Echo speaker hasn’t seen an update since 2020, making a refresh long overdue. Additionally, there are rumors of an upgrade to the Echo Studio, which was last refreshed in 2023.
If you are considering purchasing an Echo speaker, it may be wise to hold off for a week and see what Amazon reveals.
### Kindle Updates: Color Kindle Scribe and Smaller Kindle
One of the teaser images shared for the event strongly hints at a color Kindle logo, accompanied by a cryptic mention of the “stroke of a pen.” This has sparked speculation about a color version of the Kindle Scribe, Amazon’s E Ink tablet that supports stylus input.
There are also rumors about a smaller Kindle model, potentially named the Kindle Petit Color, which could offer improved color display compared to last year’s Colorsoft.
### Tech Advancements: Vega OS and Alexa Plus
The event invitation includes what appears to be a TV, suggesting announcements around new Fire TV hardware. However, the bigger reveal might be Vega OS, a new operating system Amazon has been developing as a possible replacement for the Android-based Fire TV platform.
If confirmed, this event will provide the public’s first real look at Vega OS running on TVs.
Amazon may also provide updates on Alexa Plus, its next-generation AI assistant designed to compete with Google Gemini and OpenAI’s ChatGPT.
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Stay tuned for our coverage on September 30 to learn all about Amazon’s latest innovations.
https://www.newsbytesapp.com/news/science/everything-we-know-about-amazon-s-upcoming-hardware-event/story
